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Archive for March 27th, 2006

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McClelland’s Theory of Needs

Monday, March 27th, 2006

In his acquired-needs theory, David McClelland proposed that an individual’s specific needs are acquired over time and are shaped by one’s life experiences. Most of these needs can be classed as either achievement, affiliation, or power. A person’s motivation and effectiveness in certain job functions are influenced by these three needs. McClelland’s theory sometimes is […]

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