Archive for July 1st, 2006
Psychology of Color
Saturday, July 1st, 2006Do Different Colours Affect Your Mood?
By David Johnson
Like death and taxes, there is no escaping colour. It is ubiquitous. Yet what does it all mean? Why are people more relaxed in green rooms? Why do weightlifters do their best in blue gyms?
Colors often have different meanings in various cultures. And even in Western societies, the […]
Application Of Classical Conditioning
Saturday, July 1st, 2006An Application of Classical Conditioning: Systematic DesensitizationSystematic desensitization was developed by the therapist Joseph Wolpe as a treatment for phobia(irrational fear) in humans. Wolpe believed that such fears were learned through classical conditioning. Therefore, they could be treated with a classical conditioning method.
The treatment of phobia with classical conditioning has three phases:1. […]
The Fox And The Goat
Saturday, July 1st, 2006One day, a fox fell into a deep well and could find no means of escape.
A goat, overcome with thirst, came to the same well, and seeing the fox, inquired if the water was good. Concealing his sad plight under a merry guise, the fox indulged in a lavish praise of […]




