Archive for August 7th, 2006
Normative Social Influence
Monday, August 7th, 2006There is a fundamental human need to belong to social groups. Evolution has taught us that survival and prosperity is more likely if we live and work together. However, to live together, we need to agree on common beliefs, values, attitudes and behaviors that reduce in-group threats act for the common good.
We thus learn to […]
Informational Social Influence
Monday, August 7th, 2006When we do not know how to behave, we copy other people. They thus act as information sources for how to behave as we assume they know what they are doing. Also because we care a great deal about what others think about us, this provides a safe course of action—at the very least, they […]
